Attractive Thinking : The five questions that drive successful brand strategy and how to answer them Paperback / softback
by Chris Radford
Paperback / softback
- Information
Description
Forget everything you've been told about maximizing Lifetime Customer Value.
To take your business to the next level, you need a brand strategy that's focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them.
Attractive Thinking sets out a ground-breaking methodology, developed during 30 years' experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:280 pages, Illustrations, black and white
- Publisher:Practical Inspiration Publishing
- Publication Date:01/11/2019
- Category:
- ISBN:9781788601030
Other Formats
- EPUB from £6.99
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:280 pages, Illustrations, black and white
- Publisher:Practical Inspiration Publishing
- Publication Date:01/11/2019
- Category:
- ISBN:9781788601030