Understanding Customers Paperback / softback
by Chris Rice
Paperback / softback
- Information
Description
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper.
It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions.
Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University.
He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:13/02/1997
- Category:
- ISBN:9780750623223
Other Formats
- Hardback from £139.83
- EPUB from £47.69
- PDF from £47.69
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:13/02/1997
- Category:
- ISBN:9780750623223