The Story of Fenwick and its Family Hardback

This is the story of a family department store business that has delighted the shoppers of Newcastle and Bond Street, London.

The Fenwick family firm was founded by John James Fenwick in Newcastle upon Tyne in 1882 and, in less than ten years, he had also opened in London's Mayfair on the corner of New Bond Street and Brook Street.

Includes photos of the family, staff and stores from the beginning to the present day.

There is lots of original marketing material showing how the Fenwick stores have attracted customers including the complete list of the famous Christmas windows.

This is a wonderful and complete story of how this family grew a corner shop business into one of the top retail shopping experiences in many cities in the UK. AUTHOR: Christopher Fenwick was for more than thirty years a Director of Fenwick Ltd, mainly as Marketing and Development Director.

He worked with his brothers, cousins and a host of colleagues to develop and expand the business.

He is, perhaps, most publicly known for initiating with brilliant Display Manager and Visualiser of the Company, Bill Cass, the annual Christmas animated display windows in the Newcastle store.

These attract hundreds of thousands of people of all ages to see them year by year.

He graduated from The University of Cambridge with a degree in History and has maintained his studentship in the subject with a lifelong membership of the Historical Association.

He has written one other book, 20,000 Miles, the story of his motor trip with two companions through Europe, the Middle East, Asia and Africa, driven in 1960.

A précis of this story won him the Royal Marines Parkinson Cumine Medal and Prize for 1960.