Competitor Analysis : Turning Intelligence into Success Paperback / softback
by David Hussey, Per V. Jenster
Part of the CBI Series in Practical Strategy series
Paperback / softback
- Information
Description
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.
Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence.
The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:296 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:07/11/2000
- Category:
- ISBN:9780471499916
Other Formats
- Hardback from £46.54
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:296 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:07/11/2000
- Category:
- ISBN:9780471499916