Marketing : The Enyclopedic Dictionary Paperback / softback
by David (The Open University Business School) Mercer
Paperback / softback
- Information
Description
Marketing is an international textbook designed for undergraduates and MBA courses.
In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice. Key book features: Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive overview of the whole field of marketing. Provides extensive cross-referencing enabling easy reference from one entry to another. Developed over the past half decade with contributions from marketing experts and organizations.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:432 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:16/01/1999
- Category:
- ISBN:9780631211266
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:432 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:16/01/1999
- Category:
- ISBN:9780631211266