How to Measure Anything : Finding the Value of Intangibles in Business Hardback
by Douglas W. Hubbard
Hardback
- Information
Description
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfactionSimplifies overall content while still making the more technical applications available to those readers who want to dig deeperContinues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methodsShows the common reasoning for calling something immeasurable, and sets out to correct those ideasOffers practical methods for measuring a variety of "intangibles"Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:432 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/04/2014
- Category:
- ISBN:9781118539279
Other Formats
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Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:432 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/04/2014
- Category:
- ISBN:9781118539279