Public Relations as a Creative Industry Hardback
by Elisenda (Universitat Oberta de Catalunya, Spain) Estanyol
Part of the Routledge Research in the Creative and Cultural Industries series
Hardback
- Information
Description
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing.
Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry.
The ability to generate new ideas is a competitive advantage of organizations.
Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations.
It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:124 pages, 3 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:09/09/2022
- Category:
- ISBN:9781032160481
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:124 pages, 3 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:09/09/2022
- Category:
- ISBN:9781032160481