New Perspectives in Luxury Branding PDF
by Emerald Group Publishing Limited
- Information
Description
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide.
This collection offers insights across a range of sectors.
Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Information
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Download Now
- Format:PDF
- Publisher:Emerald Group Publishing Limited
- Publication Date:29/10/2015
- Category:
- ISBN:9781785608629
Information
-
Download Now
- Format:PDF
- Publisher:Emerald Group Publishing Limited
- Publication Date:29/10/2015
- Category:
- ISBN:9781785608629