New Perspectives in Marketing by Word-of-Mouth, Paperback / softback Book

New Perspectives in Marketing by Word-of-Mouth Paperback / softback

Part of the Emerald Gems series

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Description

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide.

This collection offers insights across a range of sectors.

Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand.

Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing.

Find out some of the reasons why by reading this collection.

Information

  • Format: Paperback / softback
  • Pages: 200 pages
  • Publisher: Emerald Publishing Limited
  • Publication Date:
  • Category: Advertising
  • ISBN: 9781785608193

£31.99

£27.42

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Also in the Emerald Gems series   |  View all