New Perspectives in Marketing by Word-of-Mouth PDF
by Emerald Group Publishing Limited
- Information
Description
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide.
This collection offers insights across a range of sectors.
Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand.
Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing.
Find out some of the reasons why by reading this collection.
Information
-
Download Now
- Format:PDF
- Publisher:Emerald Group Publishing Limited
- Publication Date:21/10/2015
- Category:
- ISBN:9781785608186
Information
-
Download Now
- Format:PDF
- Publisher:Emerald Group Publishing Limited
- Publication Date:21/10/2015
- Category:
- ISBN:9781785608186