Brand-driven Innovation : Strategies for Development and Design PDF
by Mr Erik Roscam Abbing
Part of the Required Reading Range series
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Description
Branding can inspire innovation in products and services, creating value for organizations and consumers alike.
This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
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- Format:PDF
- Pages:208 pages, 100
- Publisher:Bloomsbury Publishing PLC (Digital)
- Publication Date:25/10/2010
- Category:
- ISBN:9782940439768
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Information
-
Download Now
- Format:PDF
- Pages:208 pages, 100
- Publisher:Bloomsbury Publishing PLC (Digital)
- Publication Date:25/10/2010
- Category:
- ISBN:9782940439768
