Brand-driven Innovation : Strategies for Development and Design EPUB
by Mr Erik Roscam Abbing
Part of the Required Reading Range series
EPUB
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Description
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
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- Format:EPUB
- Pages:208 pages, 100
- Publisher:Bloomsbury Publishing PLC
- Publication Date:05/10/2017
- Category:
- ISBN:9781350034464
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- PDF from £26.24
Information
-
Download Now
- Format:EPUB
- Pages:208 pages, 100
- Publisher:Bloomsbury Publishing PLC
- Publication Date:05/10/2017
- Category:
- ISBN:9781350034464
