Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers, Paperback / softback Book

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Paperback / softback

Paperback / softback

In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
  • Information

Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market.

Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Information

Save 28%

£18.00

£12.91

In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
Add to Basket
Sign in to add to wishlist

Information