Advertising as Communication Paperback / softback

by Gillian Dyer

Part of the Studies in Culture and Communication series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description
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Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.

This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Information

Available to Order - This title is available to order, with delivery expected within 2 weeks
Format:Paperback / softback
Pages:248 pages
Publisher:Taylor & Francis Ltd
Publication Date:18/11/1982
Category:
- Sales & marketing
ISBN:9780415027816

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