Chief Culture Officer : How to Create a Living, Breathing Corporation, Paperback / softback Book

Chief Culture Officer : How to Create a Living, Breathing Corporation Paperback / softback

Share

Description

The American corporation- deaf and blind to the world around it- needs a new professional.

It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.

The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.

Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons- and your business.

Information

  • Format: Paperback / softback
  • Pages: 272 pages
  • Publisher: INGRAM PUBLISHER SERVICES US
  • Publication Date:
  • Category: Cultural studies
  • ISBN: 9780465022045

£13.99

£10.39

Free delivery within the UK
Free
Standard Delivery
Within the UK

Also by Grant McCracken   |  View all

£5.99

Available for
immediate download

£21.99

£21.39

Available with free
standard delivery

£28.79

£20.15

Available for
immediate download

£21.59

£18.35

Available for
immediate download