Innovative Marketing Communications EPUB

by Guy Masterman, Emma Wood

Part of the Events Management series

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Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.

The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

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Format:EPUB
Pages:288 pages
Publisher:Taylor & Francis Ltd
Publication Date:01/06/2007
Category:
- Sales & marketing
ISBN:9781136395208

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Paperback / softback from £45.20
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