Sport as a Business : International, Professional and Commercial Aspects Hardback
Edited by Harald Dolles, Sten Soderman
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization.
This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
- Format: Hardback
- Pages: 263 pages, XVI, 263 p.
- Publisher: Palgrave Macmillan
- Publication Date: 17/05/2011
- Category: Sport & leisure industries
- ISBN: 9780230249257