Video Marketing for Libraries : A Practical Guide for Librarians EPUB
by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Part of the Practical Guides for Librarians series
EPUB
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Description
Today's libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.
Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library's resources & services by producing your own videos.
This book will guide you through:
gaining internal support
crafting a clear message
building the library's audience
writing storyboards and scripts
casting and rehearsing actors
filming and recording voiceover, editing, publishing, promoting
using online tools & animation software
and assessing impact
Information
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Download Now
- Format:EPUB
- Pages:194 pages
- Publisher:Rowman & Littlefield Publishers
- Publication Date:01/08/2017
- Category:
- ISBN:9781442269507
Other Formats
- Paperback / softback from £48.74
Information
-
Download Now
- Format:EPUB
- Pages:194 pages
- Publisher:Rowman & Littlefield Publishers
- Publication Date:01/08/2017
- Category:
- ISBN:9781442269507
