Relationship Marketing, Hardback Book

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Description

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Information

  • Format: Hardback
  • Pages: 524 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780750636261

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