Revenue Management and Pricing : Case Studies and Applications Paperback / softback
by Ian (VisitScotland) Yeoman, Una (University of Ulster) McMahon-Beattie
Paperback / softback
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Description
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch AirlinesRevenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/01/2004
- Category:
- ISBN:9781844800629
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/01/2004
- Category:
- ISBN:9781844800629