Festival and Events Management : An International Arts and Culture Perspective, Paperback Book

Festival and Events Management : An International Arts and Culture Perspective Paperback

Edited by Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

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Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Information

  • Format: Paperback
  • Pages: 440 pages, 1, black & white illustrations
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9780750658720

£45.99

£36.83

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