The only way forward for business success is to create a memorable brand and fix it in the consumer's mind.
Branding Your Business explains the whole branding process in easy-to-follow terms.
Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
- Format: Paperback
- Pages: 288 pages
- Publisher: Kogan Page Ltd
- Publication Date: 03/03/2011
- Category: Sales & marketing
- ISBN: 9780749462963