Branding Your Business, Paperback Book

Branding Your Business Paperback

Part of the Business Success series

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Description

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind.

Branding Your Business explains the whole branding process in easy-to-follow terms.

Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Information

  • Format: Paperback
  • Pages: 288 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780749462963

£14.99

£10.68

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Also by James Hammond

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