Alpha Dogs : How Political Spin Became a Global Business, Paperback / softback Book

Alpha Dogs : How Political Spin Became a Global Business Paperback / softback

Paperback / softback

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David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter.

Unlikely partners, together they became a political powerhouse.

Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics.

Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

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