A Practical Guide to CRM : Building More Profitable Customer Relationships, Paperback / softback Book

A Practical Guide to CRM : Building More Profitable Customer Relationships Paperback / softback

Paperback / softback

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In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention.

To thrive in today's customer-driven economy a company need

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