Dealing with Socially Responsible Consumers : Studies in Marketing Hardback
Edited by Jishnu Bhattacharyya
Hardback
- Information
Description
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
This book explores the practise of marketing for societal benefit through real-life case studies.
It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature.
This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:564 pages, 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 ill
- Publisher:Springer Verlag, Singapore
- Publication Date:02/01/2023
- Category:
- ISBN:9789811944567
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:564 pages, 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 ill
- Publisher:Springer Verlag, Singapore
- Publication Date:02/01/2023
- Category:
- ISBN:9789811944567