Dealing with Socially Responsible Consumers : Studies in Marketing, Hardback Book

Dealing with Socially Responsible Consumers : Studies in Marketing Hardback

Edited by Jishnu Bhattacharyya

Hardback

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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

This book explores the practise of marketing for societal benefit through real-life case studies.

It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature.

This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

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£74.99

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