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But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice.
Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood.
In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives.
You don't need to be a musician or a composer to harness the power of sound.
Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.
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