After Image : Mind-altering Marketing, Paperback Book

After Image : Mind-altering Marketing Paperback



A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing.

John Grant has been part of the new marketing revolution since the mid-90s.

In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes.

Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.


  • Format: Paperback
  • Pages: 304 pages
  • Publisher: Profile Books Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781861976406



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