This edition has been fully updated and revised to cover the important key elements covered in any introduction to management course; planning, organising, implementing, controlling and changing.
The text also explores origins and context of management globalisation, social responsibility; quality and enterprise.
A critical view stimulates the learning process in an engaging fashion for students.
Learning is further aided by diagrams and real-world business examples.
Case studies and examples are taken from many sectors, and are truly global. A strong emphasis is placed on examining the application of theory in practice.
- Format: Paperback
- Pages: 688 pages, diagrams
- Publisher: Pearson Education Limited
- Publication Date: 22/12/2003
- Category: Management & management techniques
- ISBN: 9780273673217