Independent Luxury : The Four Innovation Strategies To Endure In The Consolidation Jungle PDF
by Jonas Hoffmann, Laurent Lecamp
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Description
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage.
Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing.
This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/07/2015
- Category:
- ISBN:9781137481467
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/07/2015
- Category:
- ISBN:9781137481467