Rapid Sensory Profiling Techniques : Applications in New Product Development and Consumer Research, Paperback / softback Book

Rapid Sensory Profiling Techniques : Applications in New Product Development and Consumer Research Paperback / softback

Edited by Julien (Associate Professor of Sensory and Consumer Science, AgroParisTech, Paris Institute Delarue, J. Ben (Nestle NPTC Singen, Germany) Lawlor

Part of the Woodhead Publishing Series in Food Science, Technology and Nutrition series

Paperback / softback

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Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods.

Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study.

This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.

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£220.00

£169.72

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