Product Design and Development, Paperback Book

Product Design and Development Paperback

Part of the Asia Higher Education Business & Economics Marketing series



Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, "Product Design and Development" by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise.

The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.


  • Format: Paperback
  • Pages: 384 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Product design
  • ISBN: 9780071086950



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