How to Market to People Not Like You : "Know It or Blow It" Rules for Reaching Diverse Customers, Hardback Book

How to Market to People Not Like You : "Know It or Blow It" Rules for Reaching Diverse Customers Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.

How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your productsLearn how to engage micro-segmented customer groupsAuthor's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

Information

Other Formats

Save 25%

£18.99

£14.17

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information