The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model PDF
by Kwang-Yong Shin
Part of the SpringerBriefs in Business series
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Description
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
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- Format:PDF
- Publisher:Springer Berlin Heidelberg
- Publication Date:04/06/2013
- Category:
- ISBN:9783642380914
Information
-
Download Now
- Format:PDF
- Publisher:Springer Berlin Heidelberg
- Publication Date:04/06/2013
- Category:
- ISBN:9783642380914