Advertising Account Planning : Planning and Managing an IMC Campaign Paperback / softback
by Larry Kelley, Donald Jugenheimer
Paperback / softback
- Information
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising.
The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:262 pages, 15 Tables, black and white; 72 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:15/09/2014
- Category:
- ISBN:9780765640369
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:262 pages, 15 Tables, black and white; 72 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:15/09/2014
- Category:
- ISBN:9780765640369