Marketing Concepts & Strategies Paperback / softback
by Lyndon (Coventry University, UK) Simkin, William (Texas A&M University) Pride, Ferrell (University of New Mexico), USA) Ferrell (Auburn University, Sally (Coventry University, UK) Dibb
Paperback / softback
- Information
Description
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing.
It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world.
Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:832 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/01/2019
- Category:
- ISBN:9781473760271
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:832 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/01/2019
- Category:
- ISBN:9781473760271