Marketing, Research and Segmentation, DVD DVD

Marketing, Research and Segmentation DVD

DVD

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An introduction to the basics of market research and segmentation, two instruments widely used in the modern business world.

The programme provides a clear explanation of the main methods of research available to business, quantitative and qualitative, as well as highlighting the importance of sampling techniques and effective questionnaire design.

It also reveals the main approaches used by businesses when segmenting their markets to identify their main target markets.

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£58.38

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