Scenario Planning - Revised and Updated : The Link Between Future and Strategy, Hardback Book

Scenario Planning - Revised and Updated : The Link Between Future and Strategy Hardback

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Description

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance.

The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Information

  • Format: Hardback
  • Pages: 204 pages, XII, 204 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Behavioural economics
  • ISBN: 9780230579194

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