Scenario Planning - Revised and Updated : The Link Between Future and Strategy Hardback
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance.
The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
- Format: Hardback
- Pages: 204 pages, XII, 204 p.
- Publisher: Palgrave Macmillan
- Publication Date: 31/03/2009
- Category: Behavioural economics
- ISBN: 9780230579194