Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time Paperback
by Matt Haig
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common?
Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur.
In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace.
From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
- Format: Paperback
- Pages: 256 pages
- Publisher: Kogan Page Ltd
- Publication Date: 03/05/2011
- Category: Sales & marketing
- ISBN: 9780749462994