Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources, Hardback Book

Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources Hardback

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Description

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.

Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing.

The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing's valueAchieve financial stabilityDevelop a consumer-centered museum

Information

  • Format: Hardback
  • Pages: 544 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Museums & museology
  • ISBN: 9780787996918

£65.00

£48.58

Free delivery within the UK
Free
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Within the UK

Also by Neil G. Kotler

£78.00

£66.30

Available for
immediate download

£78.00

£66.30

Available for
immediate download