Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Paperback / softback
by Norman M. (University of Chicago) Bradburn, Seymour (University of Illinois) Sudman, Brian (University of Illinoisnis) Wansink
Part of the Research Methods for the Social Sciences series
Paperback / softback
- Information
Description
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior.
An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods.
The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources.
Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face.
The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:448 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:21/04/2004
- Category:
- ISBN:9780787970888
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:448 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:21/04/2004
- Category:
- ISBN:9780787970888
