Direct Sales and Direct Faith in Latin America Hardback
by P. Cahn
Part of the Contemporary Anthropology of Religion series
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking.
Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.
- Format: Hardback
- Pages: 191 pages, XIV, 191 p.
- Publisher: Palgrave Macmillan
- Publication Date: 28/04/2011
- Category: Social & cultural anthropology
- ISBN: 9780230112490