Marketing Communications in the Pharmaceutical Industry PDF
by Peter Holden
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Description
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.
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- Format:PDF
- Pages:714 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/04/2018
- Category:
- ISBN:9781498794305
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- Hardback from £142.88
Information
-
Download Now
- Format:PDF
- Pages:714 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/04/2018
- Category:
- ISBN:9781498794305