influence : The Psychology of Persuasion Paperback
Part of the Collins Business Essentials series
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them.
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- Format: Paperback
- Pages: 336 pages
- Publisher: HarperCollins Publishers Inc
- Publication Date: 26/12/2006
- Category: Popular psychology
- ISBN: 9780061241895