influence : The Psychology of Persuasion, Paperback Book

influence : The Psychology of Persuasion Paperback

Part of the Collins Business Essentials series

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Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them.

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Information

  • Format: Paperback
  • Pages: 336 pages
  • Publisher: HarperCollins Publishers Inc
  • Publication Date:
  • Category: Popular psychology
  • ISBN: 9780061241895

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