Coca-Globalization : Following Soft Drinks from New York to New Guinea Paperback / softback
by R. Foster
Paperback / softback
- Information
Description
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities.
Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods.
Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:275 pages, 19 Illustrations, black and white; XXVII, 275 p. 19 illus.
- Publisher:Palgrave Macmillan
- Publication Date:09/04/2008
- Category:
- ISBN:9780230603868
Other Formats
- PDF from £38.24
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:275 pages, 19 Illustrations, black and white; XXVII, 275 p. 19 illus.
- Publisher:Palgrave Macmillan
- Publication Date:09/04/2008
- Category:
- ISBN:9780230603868