What Is Strategy and Does It Matter?, Paperback / softback Book

What Is Strategy and Does It Matter? Paperback / softback

Paperback / softback

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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy.

By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples.

Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.

The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

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£68.99

£60.64

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