What Is Strategy and Does It Matter? Paperback / softback
by Richard (Reader in Strategy at the Sa d Business School, University of Oxford) Whittington
Paperback / softback
- Information
Description
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy.
By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples.
Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.
The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness sectors.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:168 pages
- Publisher:Cengage Learning EMEA
- Publication Date:21/12/2000
- Category:
- ISBN:9781861523778
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:168 pages
- Publisher:Cengage Learning EMEA
- Publication Date:21/12/2000
- Category:
- ISBN:9781861523778