Winning at New Products, 5th Edition : Creating Value Through Innovation Paperback / softback
by Robert Cooper
Paperback / softback
- Information
Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere.
Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.
Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.
This fully updated and expanded edition is an essential resource for product developers around the world.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:448 pages
- Publisher:Basic Books
- Publication Date:28/09/2017
- Category:
- ISBN:9780465093328
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:448 pages
- Publisher:Basic Books
- Publication Date:28/09/2017
- Category:
- ISBN:9780465093328