Winning at New Products : Creating Value Through Innovation, Paperback Book

Winning at New Products : Creating Value Through Innovation Paperback

Share

Description

For more than two decades, Winning at New Products has served as the bible for product developers everywhere.

In this fully updated and expanded edition, Robert G.

Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

Information

  • Format: Paperback
  • Pages: 408 pages
  • Publisher: INGRAM PUBLISHER SERVICES US
  • Publication Date:
  • Category: Research & development management
  • ISBN: 9780465025787

£22.99

£15.91

Free delivery within the UK
Free
Standard Delivery
Within the UK

Also by Robert G. Cooper

£21.99

£15.36

Available with free
standard delivery

£22.50

£20.09

Available with free
standard delivery

£8.49

Available for
immediate download