Strategic Marketing Decisions In Global Markets, Paperback Book

Strategic Marketing Decisions In Global Markets Paperback



This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context.

The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.


  • Format: Paperback
  • Pages: 342 pages
  • Publisher: Cengage Learning EMEA
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781844801428



Free delivery within the UK
Standard Delivery
Within the UK

Also by Robin Lowe   |  View all



Available with free
standard delivery



Available with free
standard delivery



Available for
immediate download