The Fairchild Dictionary of Retailing 2nd Edition, Hardback Book

The Fairchild Dictionary of Retailing 2nd Edition Hardback

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The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays.

This comprehensive reference for students and faculty in all retailing and merchandising programs lists terms alphabetically with extensive cross-referencing.

Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world are covered.

This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts and new terms related to the e-retailing business, with extensive Internet resources.

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