Creating and Marketing New Products and Services PDF
by Rosanna (Northeastern University, USA) Garcia
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Description
It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies.
Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services
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Download Now
- Format:PDF
- Pages:438 pages
- Publisher:Taylor & Francis Inc
- Publication Date:11/04/2014
- Category:
- ISBN:9781482203615
Information
-
Download Now
- Format:PDF
- Pages:438 pages
- Publisher:Taylor & Francis Inc
- Publication Date:11/04/2014
- Category:
- ISBN:9781482203615